Sophie is currently Acting Co-Managing Director of Apps for Good (UK), a tech education charity growing the next generation of tech entrepreneurs and preparing young people for the future of work. Since Apps for Good’s launch in 2010 they have reached 130,000 young people of which 50% are girls. Sophie joined Apps for Good in 2013 within the Business Development team and has since built and nurtured a number of long-term social impact partnerships with industry partners and large foundations and trusts, enabling Apps for Good’s reach to grow from 6,000 to over 28,000 students per year across the UK. Sophie enjoys developing new products and forging new partnerships with the aim to improve the diversity of Apps for Good’s beneficiaries and in particular gender equality in the wider tech sector. Prior to Apps for Good Sophie worked for Benvio (previously FlatClub), a start-up aiming to transform the student rental accommodation market, where she developed a passion for how technology can be leveraged to improve lives and communities. In 2018 Sophie was named a WeAreTheCity Rising Star in Charity and won the Information Age Future Star of Tech Award for Diversity.



Morrisons Chief Technology Director Anna Barsby has been focusing on the technology opportunities which provide business growth, and has been encouraging key skills and people to the supermarket retailer as part of her ambitious improvement plans.   

The 2015 CIO 100 leader and her team are initiating major moves into cloud, digital and data – acutely aware of the need for the supermarket’s back-end systems and infrastructure to support its front-end, customer facing touchpoints. A new technology innovation team has been set up, with Morrisons the first of the big four supermarkets to integrate online grocery shopping with Amazon’s Alexa voice recognition personal assistant.

The digital and data initiatives are starting to enable a more modern Morrisons, while improved systems stability and till availability showing that uptime and consistent BAU are core platforms to a transformation and innovation agenda.  


President of techUK and chair of Digital Leaders, Jacqueline is a Non-Executive Director on the boards of  Rightmove plc, Costain plc and online retailer AO World plc. Jacqueline serves on the government’s Digital Economy Council and is an advisor to fast moving tech companies as well as a business mentor at Merryck Group. She is the co-chair at the Institute of Coding, advises the board of Accelerate-Her and is especially delighted to lend her support to the Girlguiding Association for technology transformation. Passionate about diversity and inclusion which informs where she places her support.
In 2016 she entered the @Computerweekly Hall of Fame after being voted Computer Weekly’s Most Influential Woman in IT 2015; Listed on Debretts 2016 ‘500 People of Influence’ and named in Europe’s Inspiring Fifty most inspiring female role models 2017. Presented with the 2017 Catherine Variety award for Science and Technology and the 2018 Women in IT Award for Advocate of the Year acknowledging her contribution to diversity.
Jacqueline was awarded a CBE for Services to International Trade in Technology in the Queen’s New Year Honours list 2018.

Norma is a strategy focused executive with considerable experience in driving global business transformation and change programmes, which she has gained from working in top FTSE multinational, complex organisations, such as BAT, Shell, Unilever, HBOS, QBE Insurance, Labatt, BP.

Norma has been working in the field of enterprise data and information management for over 17 years and is currently Chief Data and Information Officer at Places for People. Prior to this role, she was Head of Global Data Services at British American Tobacco.

Norma has a deep understanding of the partnership required between the information technology business function and the other business functions.  Since joining Places for People, Norma has brought her experience to bear and embarked on a transformation journey to position Information Technology Services (ITS) as the Group’s strategic business partner to deliver the Groups digital and growth agenda.

Norma has a MBA form Imperial College, London.


John has over 25 years’ experience of delivering IT. As group CIO he is responsible for ensuring that Rolls-Royce PLC has the digital capabilities (process, applications, data and technology) it needs to succeed. This includes the full IT lifecycle: strategy and enterprise architecture, projects, services, security, risk and compliance, and ensuring value for money. He also champions people development and diversity across the business. He is a strong advocate of Women in IT: 50 per cent of his senior leadership team is female and he has encouraged the development of the Women in IT and Parenting networks.


Gavin is Managing Director of Amazon Web Services in the UK & Ireland and is responsible for driving the teams and strategies that are helping customers and partners to power Britain’s digital economy, through Cloud Computing. Gavin has more than 16 years’ experience working in some of the most prominent technology companies of their time.



Tim Mann is the Chief Information Officer at NFU Mutual. Originally trained as a Mechanical Engineer, Tim’s first role was in a refrigeration manufacturing company in Berkshire, implementing a Manufacturing Resource Planning solution. He then moved to a software house specialising in commercial systems before joining Coopers & Lybrand, the management consultancy. Tim spent 5 years consulting on all aspects of IT to clients in the defence, retail and pharmaceutical sectors. He then joined Skandia and led the IT and Customer Services departments, with his final role running the development of the Skandia Investment Solutions Wrap platform. Tim joined the National Farmers Union Mutual as their first CIO in May 2010 with his two key objectives being to modernise all aspects of IT and to put technology at the centre of the business. Most recently Tim has led NFUM’s Cyber Security programme. 


Emma is the Managing Director for UK&I at SAP Concur, and has spent nearly 20 years in leadership roles within the tech industry. Emma’s drive for continuous coaching, teamwork and a culture of high achievement has made SAP Concur a destination employer in the industry. Emma is an energetic sales leader with an authentic approach to building successful teams. And helps drive diversity through her role as an executive sponsor of SAP’s Business Women’s Network.


Zoe Morris is Chief Operating Officer for Frank Recruitment Group, global leaders in resourcing for niche and emerging technologies. Under Zoe’s leadership, the group has consistently achieved substantial year-on-year growth, opened new offices across Europe and North America and established a reputation for outstanding recruitment in some of the most innovative and influential products on the market today. Formerly a director at Hays Plc, Zoe has long been a champion of diversity initiatives and Frank Recruitment Group have won industry recognition for their work to promote opportunities for women in technology at every level.


Elaine Safier is Chief Commercial and Operating Officer – Digital Channels at HSBC.   Throughout her career, in both large corporates and start-ups, she has been leading businesses where emerging technologies create new consumer and media opportunities. 

She joined the newly established digital leadership team at HSBC in 2015 to take up the challenge of transforming the digital operations at one of the largest global banks, at a time when the financial services sector was starting to experience massive change and disruption.  She built and leads a global team creating new web and mobile experiences, driving revenue growth and digital engagement across 30+ markets.

Previously MD International at Atosho, the first ecommerce platform to enable consumers to shop directly out of any digital content, she expanded the company into the UK and France and developed a new source of revenue for online publishers.  As Chief Commercial Officer at Tradedoubler, she led Sales, Marketing, and Operations across Europe and Latam, enabling the company to reposition itself in the face of significant threats from new adtech players.  She also spent a number of years building some of the first digital TV/VOD services in the UK for broadband players taking advantage of iptv technology innovation to create new customer and market opportunities.

Earlier in her career, she founded and ran start-ups in the digital media space, one of which was acquired by TNS (now part of WPP).  She has an MBA and BSc in Economics from the Wharton School.

Elaine is passionate about increasing the role of women leaders in business, government, and society overall and believes that diverse leadership, teams, and organisations are the real key to success in our ever more complicated world.  Since joining HSBC, she founded and led the first Digital Women’s Leadership Programme within RBWM and saw the tremendous impact it had on the women who participated and the business and organisation overall. 


Pip White is Senior Area Vice President and Head of UKI Commercial Sales in Salesforce.

Over her 20 year career, Pip has worked in a variety of different areas of the IT industry and has held a number of senior sales and leadership roles helping both Public and Private Sectors customers. Pip joined Salesforce in February 2018 from Hewlett-Packard Enterprise where she was VP of UKI Sales & Alliances. Pip currently leads the UKI Commercial business focused on delivering results in the Commercial sector across sales, service, operations and marketing.

Pip is a passionate advocate of leadership and talent development and ensuring that her leadership position is a platform for future aspiring talent to develop and benefit. Throughout her career Pip has been influential in running sales academies and graduate programmes to help support people achieve their own professional goals.

Pip holds a BA Hons Degree in Business Management from Manchester Metropolitan University as well as a Post Graduate Diploma with the Chartered Institute of Marketing.

Pip has two young sons with her partner Dave and enjoys an active social life as a current project outside of work Dave and Pip are building a new family home in the Cheshire countryside.


Sarah Wilkinson is CEO of NHS Digital, the executive body of the Department of Health which provides information, data and IT systems for health and social care nationally.

Prior to joining NHS Digital, Sarah was CIO at the Home Office, and before that worked in Financial Services where she held CIO roles at Credit Suisse, UBS, Deutsche Bank and Lehman Brothers.

Sarah is a Non-Executive Director of NatWest Markets, a member of the Audit, Risk and Compliance Committee of Kings College London, a member of the Tech Partnership and a member of the advisory boards of the Department of Computing at Imperial College London and the Institute of Mathematics at the University of Oxford.

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